Prada Roma: What the Devil Wears

Are you a lover of Prada’ style? Or are you simply curious to know something more about its collections? If you are looking for Prada in Rome, you will find it in the centre of the city. Prada offers a wide choice of luxury garments, sunglasses, fragrances and accessories both for women and for men. Discover its inventions!

Prada Roma: via Condotti
Prada in Rome has two luxury boutiques in via Condotti. One for woman and the other for men. Via Condotti is the main shopping street in Rome and gathers ateliers and boutiques of top brands, such as Gucci, Armani, Valentino. It connects the Spanish Steps with via del Corso, so it can be also an ideal starting point for your tour of Rome. it is located in the historic centre, only a few steps away from important attractions such as the Pantheon, the Trevi Fountain and Piazza Navona. Via del Corso is easy to reach by metro, A line, Spanish Steps stop.

Prada Roma: origin
The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop - Prada Brothers - in Milan. Initially, the shop sold leather goods and imported English steamer trunks and handbags. Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering into his workshop. Ironically, Mario's son harboured no interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for almost twenty years. After taking over her mother, in 1978, Miuccia Prada began to change the way people viewed fashion. It started with her nylon bags—unheard of in the realm of luxury goods—which earned her a devoted following, and in 1988, a women’s ready-to-wear line was born. With encouragement from husband Patrizio Bertelli, who serves as chief executive and chairman of the label, Miuccia launched a menswear line in 1993, turning out tailored suits and adding prints and geometrically cut separates. That same year, she also launched her coveted offshoot line, Miu Miu. In addition to Prada’s forward-thinking clothes, there are the teetering platform shoes, the utilitarian handbags, a sportswear line, and myriad beauty ventures, all of which play a role in making the multi-billion-dollar empire one of the most recognized labels in the world. Miuccia, who was trained in political science rather than design, is known as one of fashion’s most intellectual talents. She presents fabrics in revolutionary ways, dreams up impossible colour schemes, and often pairs the staid with the sensual.