Exporting Prosecco Wine
Exporting Italian Prosecco Wine
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Prosecco is a well known, affordable, dry white sparkling wine, originating in the northeastern regions of Italy, mainly in the Conegliano and Valdobbiadene areas, in Veneto . Prosecco is the main ingredient for many famous Italian cocktails, like Bellini and Spritz, and is one of the drinks of best choice forItalian aperitifs. Recently is becoming popular as a less expensive substitute for champagne.
Approximately 150 million bottles of Italian Prosecco are produced annually. As of 2008, 60 percent of all Prosecco is made in the Conegliano and Valdobbiadene area. Production there amounted to €370 million in 2007. Prosecco produced from the grapes grown on the small hill of Cartizze is widely considered to be of the highest quality and is produced in lesser quantities.
Exporting Prosecco wine: The most exported wine
Italian Prosecco is one of the most exported and most imitated Italian wines. According to Wikipedia, “Prosecco has sharply risen in popularity in markets outside Italy, with global sales growing by double-digit percentages since 1998, aided also by its comparatively low price. It was introduced into the mainstream US market in 2000 by Mionetto, now the largest importer of Prosecco, who also reported an "incredible growth trend" in 2008".
Entrepreneurs interested in the import export of Italian wines and food simply cannot ignore Prosecco.
Exporting Prosecco wine: Consortium of Prosecco producers
There are several consortiums of Prosecco producers and associations of wine that you can refer to in order to begin a career in the Prosecco trade market. Italy Wines is a well known resource, while the EuroPages list a few producers of regular and Valdobbiadene Prosecco.
There are many small producers, producing an high quality Prosecco, eager to open themselves to international sales. You can meet them in one of the many wine trade shows organised in Italy. The most important trade show in the Italian wine sector is the Vinitaly fair, held every year in Verona. According to Vinitaly’s figures, exportations in the Prosecco market are steadily rising in 2009.
The original Prosecco is protected by the DOC mark of origin and producers are asking to the European Union to protect it by issuing a Protected Designation of Origin to northern Italian Prosecco.
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