Corporate Tourism Rome
Corporate and Business Tourism in Rome
Everyone normally associates tourism with a leisure activity. But many ignore that there’s also a business tourism. Think about fairs, trade shows, business meeting and conventions. There are many occasions where businessmen travel from one end of the world to another one. Sometimes alone, sometimes taking their entire staff with them. Many travel agencies realized this and are beginning to specialize in this niche sector of the travel market.
Corporate travellers asks to a business travel agency what every other traveller seeks: a no stressful travel and a comfortable accommodation. But businessmen abroad need also facilities the average tourist does not need. Business facilities like meeting rooms, reliable internet and phone connection, video projectors and so on. It’s a matter of highly specialized logistics and businessmen don’t want to run the risk to find sub par facilities or to find difficult to connect with the office back home.
If businessmen come to Rome to attend a trade show, they want to stay in an hotel near the exhibitions ground, in order to get there easily. They will probably need a transportation, like taxis, or rented cars or vans. Nothing beats closing a deal while having a nice dinner in one of Rome’s restaurants. But you need reservations for the better ones. It’s the travel agency’s duty to ensure that all runs smoothly, anticipating every possible problem and planning ahead in order to have all the bookings done and confirmed before businessmen and entrepreneurs come. It is not uncommon for entrepreneurs to book next time stay a whole year before, right before leaving Rome while the current trade show closes its gates. If your agency do well, you are assured to have work already booked one year in advance!
A travel agency specialised in the field of corporate and business travel is able to deal with all that kind of requests in a timely and satisfactory way.
Many corporations organize conventions or corporate training sessions abroad. Sometimes in countries where a branch office is present, sometimes in luxury resorts. The goal is to have the employees “breathe a new air”, meet colleagues from other countries, and concentrate on the tasks at hand, being away from their offices and daily routine.
In situations like these, a travel agency must put extra care in ensuring the client that the resources they will find will be adequate to their needs.
In Rome many hotels and resorts have the facilities needed to welcome guest and offer them well equipped meeting rooms, or connections to convention centres.
Hotels like the Hilton, Holiday Inn, Boscolo Luxury, located in the centre of the city, or near the major transport nodes, like Fiumicino Airport or Termini railways station, have begun offering their services to this niche of the travel market.
A travel agent that wants to operate in the corporate and business travel sector must develop a specific expertise. It is important to know all the hotels, resorts and convention centres that offer the resources needed by the business customers. Logistics and planning are essential: there are several trade shows and events happening in Rome every month of the year. Knowing the calendar of the events and planning ahead are crucial to ensure that the agency’s clients avoid the rush of booking and can get the best resources and accommodations.
Corporations have started offering special training and motivational courses to their employees. Requests for exotic activities ranging from business theatre to survival camps, from fire walking to acting courses are quite common. A good travel agency must seek contacts in all the possible fields, in order to satisfy even the strangest requests from their corporate customers. What would you answer to an human resources manager asking you if you can organize a snake handling courses for his corporation’s employees?
A travel agency specialized in corporate and business travel faces bigger challenges than the agencies that organize travel and holidays for regular customers, but the revenue is well worth the effort.
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